The Mercedes-Benz Logo Meanings: What’s Behind the 3-Pointed Star?

2020 Mercedes-Benz C 300 Cabriolet

The Mercedes-Benz logo has undergone many evolutions over the past century, so as San Diego drivers might expect, the Mercedes-Benz logo meaning is rich. Today’s models sport the iconic Mercedes-Benz 3-pointed star, which most people could identify on sight. Read on to learn about what today’s icon means and how that meaning has changed since the brand’s inception with Mercedes-Benz of Escondido. We’ll also cover the Mercedes-Benz AMG® logo meaning. 

The Mercedes-Benz Logo History

In 1890, Gottlieb Daimler founded the company that would become Mercedes-Benz, then called Daimler-Motoren-Gesellschaft, DMG. It was almost immediately taken over by William Maybach and Emil Jellinek. That said, Daimler’s sons Paul and Adolf would stay involved for years to come. 

Moving into the 20th century, the two brothers had a conversation about their heritage in 1909 when they recalled a postcard their father had sent them years earlier in 1872. It marked the location of their home on a German map with a 3-pointed star. Months later, DMG acquired the rights to that star and emblazoned it upon all of their vehicles. 

The first creative liberty was to make the star blue. In 1926, a laurel border was added. Finally, the Mercedes-Benz 3-pointed star was changed from blue to silver in 1934. 

The Mercedes-Benz Logo Meaning

For many years, the Mercedes-Benz logo meaning of the Mercedes-Benz 3-pointed star simply referred to the origin story of this then-burgeoning manufacturer. Today Mercedes-Benz officials will have it that the logo actually refers to the company’s drive for universal motorization. Each point signifies a different type of terrain, from land to sea to air, each of which the Daimler brothers expected to conquer. 

What About the Mercedes-Benz AMG® Logo? 

Now that Escondido drivers know the Mercedes-Benz logo meaning of the Mercedes-Benz 3-pointed star, it’s time to find out what the Mercedes-Benz AMG® logo means. 

  • The left side of the Mercedes-Benz AMG® emblem features an apple tree on a riverbank. This image is also featured on the coat of arms for the town Affalterbach, Germany, where the Mercedes-Benz AMG® headquarters is located.
  • The right side of the Mercedes-Benz AMG® logo depicts a valve, a valve spring, and a cam, engine components to point to the Mercedes-Benz AMG® emphasis on high-powered performance.

Experience the Mercedes-Benz Logo Meaning in Action 

Now that San Marcos drivers know about the Mercedes-Benz logo meaning of the Mercedes-Benz 3-pointed star, and they also understand the symbolism behind the Mercedes-Benz AMG® logo, it’s time to take the step. To go beyond symbolism and experience what this brand is really about, reach out to Mercedes-Benz of Escondido. We’ll show you what the hood ornament really means by giving you a taste of what the engine under the hood can really do. While you’re here, don’t forget to take a look at our new vehicle specials to see just how affordable a Mercedes-Benz can be.

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